Wednesday, July 10, 2013
Tuesday, July 9, 2013
New Grads: Avoid the Fatal Resume Mistake
“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…” –UCLA Magazine
“If you
don’t understand THAT YOU HAVE A BRAND AND WHAT YOUR BRAND IS, you can’t sell
it. Job seekers rarely realize that a ‘brandless’ resume can result in no
interviews and ‘brandless’ interviews in never receiving offers. Right Fit
Branding is the solution!” – Dr. Arlene Barro
Jobseekers
frequently assume that sending out professionally prepared resumes is the key
to capturing interviews. If that were true, then most jobseekers would be
actively interviewing. But, they are not. Why? Resumes must have a distinct,
intriguing, and recognizable brand so that the jobseekers stand out in their
field. If that brand is missing, employers cannot quickly identify whom to
interview. Consequently, brandless resumes are eliminated and the candidates do
not understand why.
No interviews? No job offers? Wrong job
offers? Whether you’re a new college graduate or a highly successful executive,
you need branding to capture the Right Fit job.
Dr. Arlene, Branding & Hiring Expert, has
the perfect solution—a distinct, recognizable, and intriguing brand. Employers
must grasp your brand in a flash. Your brand has two sides like a coin: the
written script (resume) and the verbal broadcast (interview). And you must know
how to brand both sides. The key is creating the Right Fit Brand first and
using that in the resume and at the interview.
Avoid
the fatal resume mistake! For new grads, branding is especially important. They
usually have limited work experience and accomplishments. Before jumping into
the job market circus, they should evaluate the power of their brand. To do that, use Dr.
Arlene’s app – iBrandU4Hire: Rate Your Brand Zero to Hire. No iDevice? Click here for the
solution.
Use the app to learn how to craft and communicate the Right Fit Brand to
capture the Right Fit job.
Jobseekers, say this mantra to yourself:
|
My Right Fit Brand is the key to persuading
the employer to hire me.
|
Contact
Dr. Arlene Barro
Branding
& Hiring Expert
iBrandU4Hire
barro global search, inc.
10940 Wilshire Blvd. Suite 1600, Los Angeles, CA 90024
Direct line: 310-443-4277
Email: DrBarro@WINWithoutCompeting.com
barro global search, inc.
10940 Wilshire Blvd. Suite 1600, Los Angeles, CA 90024
Direct line: 310-443-4277
Email: DrBarro@WINWithoutCompeting.com
Wednesday, April 17, 2013
Leaders: Contemplating Leaving Your Job? (Without Another?!)
I find it remarkable how many leaders leave their positions without having a place to go. Suddenly unemployed, they contact my company, barro global search, inc. to seek my council as a branding & hiring expert and search consultant. I speak with leaders from a wide array of sectors. After listening to their stories, I frequently conclude that these leaders did not set the stage to make themselves indispensable. We make the erroneous assumption that almost everyone is disposable. Not necessarily so.
Leaders must create a distinct, intriguing, and recognizable
brand to express their value to an organization. Selling that brand
consistently is the key to longevity with the same employer, as long as the
leader’s results are noteworthy.
Strive for the flawless fit. Selecting the Right Fit
position is crucial. Prior to accepting a position, carefully evaluate the fit
to determine whether it is flawless. Not the Right Fit? Then turn down the
Wrong Fit position. If you accept it, an early departure could be imminent.
What if your flawless fit suddenly turns sour? Most of the
time, red flags appear. Watch for those signs when you assume your new
position. Act immediately. Do not ignore them. They will not go away. It is
highly likely that they will multiply.
If, for example, you have relationship issues, figure out
what you need to do to resolve them. To succeed, you may need to implement
clever strategies.
Getting ready to start a new leadership position? Now is the
time to create a plan to demonstrate the impact of your brand by the end of
year one. During your first quarter, turn this plan into a five-year plan. Be
sure to incorporate your strategies for communicating the results that were
achieved under your direction. Carefully observe the response to your
communications. Watch for the naysayers and manage them. Persuade with humor. Use
laughter to build camaraderie and adjust the cultural fit.
To inspire you to recognize the importance of your brand and
whether its effective in your job search, Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero
to Hire.
To discuss your job and career challenges, arrange a
telephone appointment to speak with Dr. Arlene by calling 310-443-4277.
Brand yourself for career success!
Wednesday, April 3, 2013
Right Fits Turning Sour
Talk show host Dr. Arlene Barro created her WIN Without Competing! show for candidates, employers, entrepreneurs and employers to learn about her Right Fit Method from her interviews.
On WIN Without Competing! Dr. Arlene Barro will explain the mysterious phenomenon of how and why Right Fit jobs turn sour. It's amazing how many people are voluntarily leaving their jobs. Is that necessary? Find out what you can do to reduce the risk of your job turning into a Wrong Fit.
Listen Now!
Wednesday, February 27, 2013
Fill Your Life With Right Fits
Talk show host Dr. Arlene Barro created her WIN Without Competing! show for candidates, employers, entrepreneurs and employers to learn about her Right Fit Method from her interviews.
On WIN Without Competing!, Dr. Arlene Barro will shine a light on happiness and illuminate the role of Right Fits in your life. Wrong Fit career? Wrong Fit job? Wrong Fit spouse or partner? Whether you picked a Right Fit that turned sour or selected a Wrong Fit that you could not fix, Dr. Arlene has the right solution for you.
Listen now!
Wednesday, January 23, 2013
Dr. Arlene Interviewed by Science Communicator Dennis Meredith
Renowned science communicator Dennis Meredith interviews branding and hiring expert Dr. Arlene Barro in Using Branding to Advance Your Career, where Dr. Arlene reveals her unique approach to branding for career success and transformation.
http://researchexplainer.com/2013/01/12/using-branding-to-advance-your-career/
http://researchexplainer.com/2013/01/12/using-branding-to-advance-your-career/
Thursday, December 13, 2012
Imagine a World Without Branding!
Talk show host Dr. Arlene Barro created her WIN Without Competing! show for candidates, employers, entrepreneurs and employers to learn about her Right Fit Method from her interviews.
On WIN Without Competing! Dr. Arlene asks, “Can you imagine a world without brands?” Then why are we presenting ourselves as anonymous without even knowing it? Not satisfied with your career or business success?
Visualize with Dr. Arlene how branding can change not only your professional life, but also your personal life. The time to change is now. The results will astound you!
Listen now!
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