Monday, October 2, 2017

Is Megyn Kelly Eroding Her Brand?

Why did Kelly insult Jane Fonda? Recall Trump! Asking Fonda, age 79, actress and activist, about her plastic surgeries infuriated her. Would Kelly have asked a male celebrity the same question? Probably not. Would other interviewers have succeeded in eliciting a positive response from Fonda? Read on.
Interviewing is an art. Think about the interviews that Oprah Winfrey, Barbara Walters, & Diane Sawyer have done. Remember Sawyer’s interviews of Caitlyn Jenner before and after her surgeries? To ask sensitive, tough questions you have to really connect with your interviewee. They need to feel comfortable, believe that you care about them, and forget that millions and millions of people are watching the interview.

Have you ever seen Barbara Walters’ interview of Monica Lewinsky? It is unforgettable! A masterpiece worthy of studying. Walters, over the years, has stayed in touched with Lewinsky, who became an outcast, after her relationship with former President Clinton. Walters really experienced Lewinsky’s pain and felt that Lewinsky had been unfairly persecuted. Kelly is not Winfrey, Walters, or Sawyer. But she hit a homerun at the Fox Presidential Debate, when she asked Trump a question which ignited her career. As she quoted his negative comments about women, including Rosie O’Donnell, his inflammatory response elicited a lot of empathy for Kelly. Suddenly, everyone wanted to interview her. She wrote a book and landed a highly lucrative anchor job on NBC.

Is Kelly eroding her brand? Unfortunately for her, she has not been able to replicate her blockbuster Trump question. She failed with Fonda and also with Putin, who she visited in Russia to conduct the interview. In a nutshell, she learned nothing. What next?

What about your brand? When you are at a job interview, do you know how to broadcast your brand to capture the job on the first in person interview? Do you ask the right question to cinch the deal as well as detect whether the company’s culture is right for you?

Interested in igniting your brand? Email your resume to and call Dr. Arlene 
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Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

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