On the WIN Without Competing! show Dr. Arlene says, “When hiring, stop focusing on the Cultural Fit. Instead evaluate the Brand Fit.” If new hires are Cultural Fits but not Brand Fits, they are Wrong Fit employees. To explode your business brand, train each employee to become a Brand Ambassador.
To do that, you must evaluate whether the employee has the right interpersonal skills to communicate the brand and the passion to do so. Determine this when hiring.
Do not assume that all employees can and will want to become Brand Ambassadors.
Join Dr. Arlene on her 95th episode of the WIN Without Competing! show to learn how to “WIN Without Competing!” After listening to the show call Dr. Arlene to learn more (310) 443-4277.
See the book: http://bit.ly/1BNCefv
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Listen to more than 90 radio shows: http://bit.ly/1xGm6pz
Contemplate Career Coaching: bit.ly/1dOsIvE
Consider Business Consulting: bit.ly/1cP6LhR
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WIN Without Competing!
About Dr. Arlene
Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.