Showing posts with label broadcast your brand. Show all posts
Showing posts with label broadcast your brand. Show all posts

Monday, October 2, 2017

Is Megyn Kelly Eroding Her Brand?


Why did Kelly insult Jane Fonda? Recall Trump! Asking Fonda, age 79, actress and activist, about her plastic surgeries infuriated her. Would Kelly have asked a male celebrity the same question? Probably not. Would other interviewers have succeeded in eliciting a positive response from Fonda? Read on.
                                       
Interviewing is an art. Think about the interviews that Oprah Winfrey, Barbara Walters, & Diane Sawyer have done. Remember Sawyer’s interviews of Caitlyn Jenner before and after her surgeries? To ask sensitive, tough questions you have to really connect with your interviewee. They need to feel comfortable, believe that you care about them, and forget that millions and millions of people are watching the interview.

Have you ever seen Barbara Walters’ interview of Monica Lewinsky? It is unforgettable! A masterpiece worthy of studying. Walters, over the years, has stayed in touched with Lewinsky, who became an outcast, after her relationship with former President Clinton. Walters really experienced Lewinsky’s pain and felt that Lewinsky had been unfairly persecuted. Kelly is not Winfrey, Walters, or Sawyer. But she hit a homerun at the Fox Presidential Debate, when she asked Trump a question which ignited her career. As she quoted his negative comments about women, including Rosie O’Donnell, his inflammatory response elicited a lot of empathy for Kelly. Suddenly, everyone wanted to interview her. She wrote a book and landed a highly lucrative anchor job on NBC.

Is Kelly eroding her brand? Unfortunately for her, she has not been able to replicate her blockbuster Trump question. She failed with Fonda and also with Putin, who she visited in Russia to conduct the interview. In a nutshell, she learned nothing. What next?

What about your brand? When you are at a job interview, do you know how to broadcast your brand to capture the job on the first in person interview? Do you ask the right question to cinch the deal as well as detect whether the company’s culture is right for you?

Interested in igniting your brand? Email your resume to drbarro@barroglobal.com and call Dr. Arlene 
(310) 443-4277. Set the stage for success in 2018!



Let's Learn Now!

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Listen to Branding Your Talent Dr. Arlene's Way or to listen on your phone use Google FM for all my shows.



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Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024


Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 100+ radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com


Wednesday, July 26, 2017

Using the Right Words to Ignite Career Success?


Written and verbal communications must be carefully crafted to broadcast your brand. But that is not enough. You must be able to generate excitement. You want to be remembered! How do you do that? Passion is your career fuel. Select verbiage to express your passion about what you do.

Too many employees are going through their daily tasks totally disengaged waiting for the work day to end. If that is how you feel, it is time to move on. Do not leave your job, until you find the Right Fit position. 

To figure our your current core identity, create a blueprint of the Right Fit Job, and package yourself to capture that job on the first in-person interview. 

Call Dr. Arlene 310-443-4277 or email drbarro@winwithoutcompeting.com


Is your goal to change your job before 2018? Let us get started now!



Let's Learn Now!

New Yelp Pages! Click below
Listen to Branding Your Talent Dr. Arlene's Way or to listen on your phone use Google FM for all my shows.


More Opportunities Below:



Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024

Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 100+ radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com

Tuesday, November 22, 2016

Does Your Resume Broadcast Your Brand in 15 Seconds?


Jobseekers frequently pay more attention to car brands than career brands. Is that you? I hope not. Employers review resumes in seconds to search for your brand. I rarely read a resume that has a brand. I quickly see distractions and objections, including short stints, long lists of job responsibilities, and no significant rationale to entice the employer to meet the owner of the resume.

I am fascinated by the prevalent erroneous assumption that, "If I spend a lot of money to have my resume professionally prepared, I am ready to begin my job search." Most of the resumes that I review are professionally prepared! Need I say more?

If you are seriously searching for a new position and want me to evaluate your resume, email your resumes to: resumes@barroglobal.com

I will evaluate your resume and give you the results. Do not settle for a significantly flawed resume. You want your resume to have the brand power of a Lamborghini! 

Questions: Call Dr. Arlene 310-443-4277 or email drbarro@winwithoutcompeting.com 

Be sure to read: Is Your Mindset Preventing You From Getting a Job?



Read Dr. Arlene's column: Conquering Stress! With Dr. Arlene in the Beverly Hills Courier. See the latest Erroneous Assumptions Cause Stress, Indecision Causes StressAging Causes Stress,Fear Causes StressNot Speaking Up Causes StressParenting Causes Stress.

CONQUER STRESS!



Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024

Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 100+ radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com

Monday, December 21, 2015

Hillary Clinton Crowns Donald Trump the Republican Presidential Nominee!


Clueless, Clinton reinforced Trump’s candidacy by repeating his name over and over throughout the debate. By doing that Clinton focused the voters on Trump rather than herself. Why would Clinton want to distract the voters from herself to focus on the frontrunner of the Republican Party? She demonstrated poor strategic judgement. A presidential debate is a job interview. The President of the United States is the world leader. 

Job interview strategies at debates could be indicative of future presidential performance. Our next president must be a strategic thinker who carefully crafts the right strategies for every domestic and foreign challenge.

The next time YOU go out on a job interview focus on yourself, broadcast your brand, overcome objections, and avoid distractions. You can WIN Without Competing!

To learn more about branding and how to WIN Without Competing!
Call Dr. Arlene at (310) 443-4277 or Email DrBarro@WinWithoutCompeting.com

To follow Dr. Arlene on the WIN Without Competing! radio show, click on the follow button located on her profile page banner.

Read Dr. Arlene's WIN Without Competing! Blog

and  Subscribe to the RSS Feed!

Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024

Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 100+ radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com

Monday, June 8, 2015

Brand Your Resume to Broadcast Your Brand






Is your resume anonymous and are you invisible?  If your resume lacks individuality or distinction, you are anonymous.  If your resume hides who you are or presents you as inconspicuous, then you are invisible.  If anonymous, invisible, or both, then why create a new resume?

Your resume must have a unique, intriguing, and recognizable brand.  You cannot blend in with other candidates who do what do you do.  You must stand out!  Think of your resume as a written broadcast of your career brand for employers, search firms, and social media.

If you want the Right Fit position, not just a job, you must have the Right Fit brand to ignite interest in you.  Otherwise, you will not capture the interviews that you want.

Glance at your resume.  That’s right.  In 10 seconds can you identify a unique, intriguing and recognizable brand?

If you can, great!  If you cannot, then we need to talk.  Email your resume to resumes@barroglobal.com for me to evaluate your brand.  I will contact you to share my thoughts about your brand.  Be sure to include you cell number on the resume.

And there’s more.  You need to take the written broadcast and verbally pitch it.  To learn how, read my June 9th blog: Brand Your Broadcast to Pitch Your Brand.

Call Dr. Arlene 310-443-4277 to create a brilliant brand for your career.  With Dr. Arlene as your branding strategist YOU will ignite, fire up, and explode your brilliant brand to achieve unparalleled success. 

Note to New Grads, Undergraduates and Graduates: Don’t waste time searching for a job unless your branding is exactly right!

Read the Two Part Series on Branding:

Part I:  Brand Your Resume to Broadcast Your Brand  (June 8, 2015)
Part II: Brand Your Broadcast to Pitch Your Brand      (June 9, 2015)

Call Dr. Arlene 310-443-4277
Email drbarro@barroglobal.com


Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 90 radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro


 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com
WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.