Monday, August 27, 2012

Presidential Branding?

Presidential Branding?
Shortly, the Republicans and the Democrats will be holding their conventions.
Are the presidential contenders branding themselves wisely?
Here's my take. In my opinion, they are not. The mudslinging on both sides is supposed to serve as a sledgehammer to destroy the opponent. The success of that approach is questionable.
What should the contenders be doing? Only pitching themselves and acting as if the other does not exist.
When you present yourself at an interview, you must adopt the mindset that I am the one and only Right Fit. That means you never think about or ask whether other candidates are interviewing for the postition that you want. Your goal is to convince the employer, at the first interview, that you are the One Right Fit. If you do not, then the probability of you getting the job decreases as employers continue to compare and contrast candidates, or decide to eliminate the job.
Now is the time to accelerate your job search. Be sure that your resume communicates your brand and that you take charge of the employer interview.
For my advice, call my office: (310)443-4277 to arrange a time to speak with me.
"Procrastination is the death knell for career success." - Dr. Arlene

A Conversation with Dr. Arlene
 Arrange a 45-minute or 60-minute conversation with Dr. Arlene to discuss her business or job search strategies including Create and Implement the Right Fit Blueprint, Interview without Resume or Introductionand to master the mindset of Manage the Process and the PickProbe, and Pitch broadcast. And of course, you must Master the Number ONE Blockbuster Business and Career Strategy! 
To arrange your conversation, call Dr. Arlene at 310-443-4277. You will receive her book WIN Without Competing!: Career Success the Right Fit Way. The appointment must be arranged on or before August 27th and take place before September 10th.

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