Wednesday, April 6, 2016

Trump Makes Perilous Erroneous Assumptions


Trump assumes that free media coverage, no matter what they say about him, is the key to the Republican presidential nomination. His loss in Wisconsin should be a wake-up call. As his wife Melania says, "No more retweets."

If Trump wants to become the Republican presidential nominee, he must do the following immediately and not slip backwards: 

  • Bring Melania, his stabilizing wife, with him to rallies and interviews.
  • Eliminate his attention-provoking strategy to fuel the media with distracting comments and insults about candidates, etc.
  • Present well thought out policy plans on domestic and foreign issues. No more winging it!
  • Stop saying that he does not need support from the other Republican presidential nominees, who have voters. In order to capture the nomination, as well as the election, voters have to like him and trust him.
  • Demonstrate that he trusts and values the opinions of others by introducing his team of advisors. 
Now is the time for Trump to accept that he has to change the strategies that are no longer effective. If he cannot do this, he could fail. He needs every vote!

Are you making perilous erroneous assumptions about managing your brand? Call Dr. Arlene 310-443-4277



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After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
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 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

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