The first step in crafting a brilliant brand is to embrace the mindset of the Right Fit. The second step is to stop making erroneous assumptions. Are you thinking: I must have a brand because I have…
- a resume or other written marketing materials
- social networking sites
- my own website
- a blog ?
The latter is a list of communication tools to present a distinctive brand. Is your brand or business brand clearly articulated on all these tools? Dr. Arlene will explain how to evaluate your communication tools to determine if you have a brand. You may be surprised to find out that you are brand-less! The third step, if you are “brand-less” or your brand is ineffective, figure out why you or your business is unique. Not so easy! That’s why Dr. Arlene is doing this show to mentor you on how to create a brilliant brand to achieve unparalleled success. And there’s more… Igniting Your Brilliant Brand or Business for Unparalleled Success
About Dr. Arlene
Dr. Arlene, business and career strategist, consults with clients coast-to-coast.