Monday, December 1, 2014

Igniting Your Brilliant Brand or Business for Unparalleled Success

On the WIN Without Competing! show Dr. Arlene asks each listener to “Stop, Visualize, and Listen to the thunderous explosion of your brand. What did you hear? Nothing.”  If you heard nothing, then you need a distinct, intriguing, and recognizable brand for yourself or your business.  Crafting a brilliant brand requires implementing Dr. Arlene’s Unique Standard of the Right Fit, Unique Decision-Making Model the Right Fit Method, and Unique Right Fit Branding Strategies.

The first step in crafting a brilliant brand is to embrace the mindset of the Right Fit.  The second step is to stop making erroneous assumptions.  Are you thinking:  I must have a brand because I have…
  • a resume or other written marketing materials
  • social networking sites
  • my own website
  • a blog ?

The latter is a list of communication tools to present a distinctive brand.  Is your brand or business brand clearly articulated on all these tools?  Dr. Arlene will explain how to evaluate your communication tools to determine if you have a brand.  You may be surprised to find out that you are brand-less!   The third step, if you are “brand-less” or your brand is ineffective, figure out why you or your business is unique.  Not so easy!  That’s why Dr. Arlene is doing this show to mentor you on how to create a brilliant brand to achieve unparalleled success.  And there’s more… Igniting Your Brilliant Brand or Business for Unparalleled Success

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro
(310) 443-4277 (dir)

No comments:

Post a Comment