Thursday, March 26, 2015

Leaders: Hire Right Fit Employees to Explode Business Brand






On the WIN Without Competing! show Dr. Arlene says, “When hiring, stop focusing on the Cultural Fit.  Instead evaluate the Brand Fit.”  If new hires are Cultural Fits but not Brand Fits, they are Wrong Fit employees.  To explode your business brand, train each employee to become a Brand Ambassador.

To do that, you must evaluate whether the employee has the right interpersonal skills to communicate the brand and the passion to do so.  Determine this when hiring.
Do not assume that all employees can and will want to become Brand Ambassadors.

Join Dr. Arlene on her 95th episode of the WIN Without Competing! show to learn how to “WIN Without Competing!”  After listening to the show call Dr. Arlene to learn more (310) 443-4277.

See the book:  http://bit.ly/1BNCefv

Use the 5-Star App iBrandU4Hire:  bit.ly/PqJ3cx

Listen to more than 90 radio shows:  http://bit.ly/1xGm6pz

Contemplate Career Coaching:  bit.ly/1dOsIvE

Consider Business Consulting:  bit.ly/1cP6LhR

barro global search, inc.
WIN Without Competing!
Dr. Barro



 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com
WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Thursday, March 12, 2015

Hiring the “Best” is an Erroneous Assumption

Employers hire, fire, and rehire! Why?  They hire Wrong Fits.  To make hiring decisions, they ask, “Who is the Best?”  To determine that, they compare and contrast candidates searching for the Best.  If all the choices are Wrong Fits and they select one as the Best, they will hire the Wrong Fit.

Using the Standard of Best to make a hiring decision is the wrong standard to use.  To hire the Right Fit, use the Standard of the Right Fit.

Create a Blueprint of the Right Fit Employee and match to that blueprint.  Be sure to craft a blueprint that truly reflects a Right Fit Hire.  Think of yourself as an architect.  If you were hired to build a home, your architectural drawings should be flawless.  You don’t want to forget to incorporate the bathrooms! You get the idea.

To learn more about hiring Right Fits, call 310-443-4277 to speak with Dr. Arlene, founder & CEO, barro global search, inc. Or drbarro@barroglobal.com We specialize in presenting the One Right Fit and closing the search. 

Employers:  Contact us to learn how to create a blueprint to find the One Right Fit and we will conduct a retained executive search for you.

Candidates:  Contact us to learn how to present yourself as the One Right Fit to employers.

Remember, Hire the One Right Fit!

barro global search, inc.
WIN Without Competing!
Dr. Barro


 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com
WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Thursday, February 19, 2015

Executive Leaders Boost Your Brand: 5 Unique Branding Strategies for Success

On the WIN Without Competing! Show Dr. Arlene introduces to Executive Leaders a new mindset and five unique branding strategies to master and implement in unison to achieve unparalleled success. Dr. Arlene created the winning mindset and combination of different strategies based on client research, interaction with name brand leaders, and her own professional success.

Extraordinary Success requires the precision of a choreographer, exquisite planning coupled with the Right Fit Mindset and Unique Branding Strategies, which will set the stage for longterm growth at your current employer and for other companies to pursue you.

Curious?  Call 310-443-4277

See the book http://bit.ly/1BNCefv
Use the 5-Star App iBrandU4Hire: bit.ly/PqJ3cx
Listen to more than 90 radio shows http://bit.ly/1xGm6pz
Contemplate Career Coaching bit.ly/1dOsIvE
Consider Business Consulting bit.ly/1cP6LhR

www.barroglobal.com
www.winwithoutcompeting.com
www.drbarro.com

About barro global search, inc:
After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.



 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com
WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Thursday, January 15, 2015

A Personal Invitation from Dr. Arlene for Women who Yearn for Unparalleled Success

Empower Yourself — Participate in the First WIN Without Competing! Branding Seminar Series for Women


There are three seminars in the series: (1) Your Core Identity: Know Thyself Now (2) Corporate Entrepreneurship: Carving Out Your Own Domain (3) Solo Entrepreneurship: Appointing Yourself the CEO

I recommend that everyone take Seminar 1 which focuses on determining your current Professional Core Identity.  Then, you will know whether you should pursue Corporate Entrepreneurship or Solo Entrepreneurship.


Prior to each seminar, you will have the opportunity to participate in a Learn About Preview which will be a one-hour call-in teleseminar.  During this event, I will present an overview of the seminar and you will have the opportunity to ask questions

The first Learn About Preview will introduce Seminar 1, Your Core Identity: Know thyself Now. I believe we need to do an Annual Core Identity Checkup.  Changing careers is common.  The forty-year career in the same organization is almost extinct.

Women have unlimited opportunities. To explore these opportunities, women need the information to figure out who they are, where they want to go, and how they will get there. 

Determining whether you are an Employee, Entrepreneur or Both is essential.  Balancing or rebalancing the relationship between Your Professional and Personal Life is necessary for happiness.

The Learn About Preview for Your Core Identity: Know Thyself Now, will empower you to look at your career from a new perspective and prepare you to walk down a road of discovery to define Your Core Identity, which is essential to create a distinct, intriguing, and recognizable brand.  Defining and managing that brand is critical to advancing your career.

Eager to learn how to achieve extraordinary success? 

I am a extending a personal invitation to YOU.  Join me on Thursday, January 29th at 5:30pm PST.  Listen: Dr. Arlene Introduces WIN Without Competing! Branding Seminar Series for Women.

Here’s how to participate:
  • Email me: drbarro@winwithoutcompeting.com 
  • In the subject line of the email write “Preview Teleseminar Core Identity”. 
  • In the body of the email state your name, profession, job title, and the telephone number you will use to call-in. 

If you want to include more information about yourself that would be helpful.  We will respond to your email and give you the call-in telephone number.  Only those women whose telephone numbers we have will be admitted to the teleseminar.

Please be sure to send your email no later than Wednesday, January 28th at noon Pacific Time.   Our space is limited. If we are fully booked, we will notify you.

If you would like to talk with me prior to the teleseminar, please call my office at 310-443-4277.  The corporate office of barro global search inc.,  is based in Westwood adjoining UCLA at 10940 Wilshire Blvd, Suite 1600, Los Angeles, CA 90024.


We look forward to receiving your emails and welcome your phone calls.

I live in the world of WIN Without Competing!
, in which I make my decisions using the lens of the Right Fit.  I never ask the question who or what is the best.  I ask who or what is the Right Fit.  I will talk more about this on January 29th.

In my 92nd episode of WIN Without Competing! — Dr. Arlene Meets Fascinating People with Intriguing Brands, I talk about Joan Rivers interviewing me on Rodeo Drive, and my conversation with former President Jimmy Carter in which we discuss Donald Trump.  I also share other memorable encounters, including Tony Award Winner Brian Stokes Mitchell.  I recommend that you listen to my show and watch my strategy: seizing the opportunity, over and over.

To learn more about the seminar series visit http://barroglobal.com/


Interested in the world of WIN Without Competing!, the book; and ibrandU4Hire, the app , visit winwithoutcompeting.com

To listen to the radio shows, visit drbarro, blogtalkradio.com, or iTunes.

To register for the January 29th  preview teleseminar, Your Core Identity: Know Thyself Now, email drbarro@winwithoutcompeting.com  Be sure to include the requested information.
 


 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com
WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Wednesday, January 14, 2015

Dr. Arlene Introduces WIN Without Competing! Branding Seminar Series for Women

On the WIN Without Competing! show Dr. Arlene speaks directly to women.  She says, "Eliminate the competitive mindset which forces you to focus on others: an unnecessary distraction from you.  Instead, focus ONLY on yourself to WIN Without Competing! in the First Branding Seminar Series for Women!"

Author, Erica Jong observed, we make our own prisons.  Based on barro global’s research, Dr. Arlene is convinced that we build these prisons chiefly out of erroneous assumptions. Women make a wide array of erroneous assumptions which negatively impacts on their ability to achieve unlimited success.The barriers that women create stunt their professional growth.

After participating in the seminars, women will be ready to change their behavior which includes deleting erroneous assumptions, adopting the WIN Without Competing! mindset, and seizing unexpected opportunities, their success will soar.

Dr. Arlene discusses the Three Seminars in the Series which are, (I) Your Core Identity: Know Thyself Now, (2) Corporate Entrepreneurship: Carving Out Your Own Domain, and (3) Solo Entrepreneurship: Appointing Yourself the CEO.  Dr. Arlene recommends that everyone take Seminar 1 and then select Seminar 2 or 3 to match Your Core Identity.

The Seminar Series will be launched in January 2015.  Questions?  Call Dr. Arlene at (310) 443-4277.  Email Dr. Arlene at drbarro@winwithoutcompeting.com.
To read the press release go to barro global.

This Seminar Series will Empower YOU to Achieve Unparalleled Success!

barro global search, inc.
WIN Without Competing!
Dr. Barro


 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com

Friday, January 9, 2015

Do You Have a Brand to Sell? App: iBrandU4Hire!

“If you don’t understand THAT YOU HAVE A BRAND, you can’t sell it.” – Dr. Arlene Barro


No interviews? No job offers? Wrong job offers? Whether you’re a new college graduate or a highly successful executive, you need branding to capture the right job. Dr. Arlene, Branding & Hiring Expert, has the perfect solution—a distinct, recognizable, and intriguing brand. Employers must grasp your brand in a flash. Your brand has two sides like a coin: the written script (resume) and the verbal broadcast (interview). And you must know how to brand both sides. Dr. Arlene can help you. The key is creating the right brand first.

“If you don’t understand WHAT YOUR BRAND IS, you can’t sell it.” – Dr. Arlene Barro


Dr. Arlene developed this app for you to evaluate your brand. To hear your next employer say, “You’re Hired!” you must convince that employer that your brand is the Right Fit for them. If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand right now. Then you’ll know what needs to be fixed and fix it with Dr. Arlene.
Dr. Arlene in concert with her app designer, Andy Rothman, created a highly interactive format to ignite and sustain your interest in rating your brand. During the app, Dr. Arlene will present 10 questions about your brand so that you can Rate Your Brand: Zero to Hire. To do that, you will need your resume to answer some of the questions. Be sure to have it ready. In an entertaining style, Dr. Arlene shares true stories to highlight the significance of Right Fit Branding.


After you Rate Your Brand, you will be able to respond to “What do I need to do to craft and communicate my brand to capture the Right Fit job?” Then, you can breathe a sigh of relief. You found Dr. Arlene’s branding solution. Imagine how you will feel when mission impossible becomes possible.

Got Branding? Let's find out!  


iBrandU4Hire: Rate Your Brand Zero to Hire is a five star rated app used globally, available on the app store.

Don't have an "iDevice"? Dr. Arlene has a solution. Click here. 

Ineffective Brand? Brand-less? Call Dr. Arlene 310-443-4277 to create a distinct, intriguing, and recognizable brand for YOU.  


barro global search, inc.
WIN Without Competing!
Dr. Barro


 About Dr. Arlene
Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com

Tuesday, December 30, 2014

Learn How to Orchestrate Unparalleled Business and Career Success in 2015!

Behavioral educational psychologist, Dr. Arlene says, “Our diagnostic tools will detect and delete commonly believed erroneous assumptions about Core Identity, Employers, and Branding to set the stage for unparalleled success.”

barro global search has been studying the impact of assumptions on business and career success since 2003.  The three diagnostic tools that we created focus on changing the trajectory of a business or career by eliminating erroneous assumptions and uncovering that which is not readily apparent.  To do that, information needs to be synthesized from many sectors to reach reliable and valid conclusions, necessary for making Right Fit Decisions.

The Three Decision-Making Tools are: The Dr. Arlene Annual Core Identity Checkup™, The Dr. Arlene Employer L.I.D. Evaluation™, and The Dr. Arlene Brand Assessment Scale™.

Why do you need to evaluate your Core Identity?

In a rapidly changing society, the forty-year career in the same organization is almost extinct. Employees must plan ahead and change their careers in response to their own professional and personal needs, taking into account economic “ups” and “downs”.  Entrepreneurship for some is a long-term solution; for others a short-term fix for those waiting to become employees again.


The Dr. Arlene Core Annual Checkup will:
  1. determine your current Professional Core Identity
  2. assess whether you are an Employee, Entrepreneur, or Both
  3. balance or rebalance your Professional and Personal Life
Why is it important to do your Core Identity Checkup Annually?

Changes may have occurred in your Personal and/or Professional Life necessitating the rebalancing of the Core Identity, as well as, making a shift in your Professional Identity.  Do not ignore the telltale signs indicating that changes must be made.  It is easier to prevent a problem than treat it.

Feeling stuck, befuddled, and uncertain about your next career step, as well as, frustrated about not having enough time for your Personal Life, schedule you Checkup now.  After meeting with Dr. Arlene by phone or in-person for your Checkup you will breathe a sigh of relief.  You will be ready to forge ahead, watching your success soar while enjoying a balanced life.  

To learn more visit barro global search, inc.



 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro
(310) 443-4277 (dir)
DrBarro@WINWithoutCompeting.com