Upcoming Recession: Protect Your Career!

Are you ready for a recession that is expected to hit at the end of the summer? Start planning ahead now! If you anticipate downsizing, this is a good opportunity to reflect on your career. Focus on core identity, brand, and status.

My company barro global search, inc. has already started receiving phone calls form those who have recently been downsized. Look for a new position when you are in the driver's seat. Do not wait until you are unemployed.

Most of the time the handwriting is on the wall. For example, if two companies are merging, downsizing is common. Take action before the downsizing occurs, if you believe you could become a casualty. 

Are you currently unemployed or expecting downsizing? Email your resume to resumes@barroglobal.com and write "brand" in the subject line. I will let you know if you have an effective brand. Interested in discussing your core identity, brand, and status? 

Call Dr. Arlene, career branding strategist and hiring expert, 310-443-4277 to arrange a time to speak. Manage your career success or others will!

Be sure to visit WINWithoutCompeting.com: book, app, reviews articles, blogs. Check out the column Conquering Stress! with Dr. Arlene in the Beverly Hills Courier: Erroneous assumptions cause stress, Indecision causes stress, Aging causes stress. Learn how to conquer your stress.

Listen to episode 105 of the WIN! Without Competing show: Whose Brand, Clinton or Trump, will Stop Terrorism?

Listen to episode 104 of the WIN! Without Competing show Trump vs. Clinton: Two Brands Collide. Dr. Arlene visualizes two prizefighters, Trump and Clinton... A radio show you will never forget!

Presidential Election Causing You Stress? Tell Your Story For A Chance To Be Featured!

Read Dr. Arlene's column: Conquering Stress! With Dr. Arlene in the Beverly Hills Courier. See the latest Erroneous Assumptions Cause Stress and Indecision Causes Stress. 

CONQUER STRESS!

Listen to Dr. Arlene introducing the Conquer Stress to Achieve Success! Seminar.

Read Dr. Arlene's new column in the Beverly Hills Courier: Conquering Stress! with Dr. Arlene.


Connect with Dr. Arlene on LinkedIn

Listen to Dr. Arlene's career story: How can barro global's Unique Brand Impact Your Success?

To follow Dr. Arlene on the WIN Without Competing! radio show, click on the follow button located on her profile page banner.

Read Dr. Arlene's WIN Without Competing! Blog

and  Subscribe to the RSS Feed!

• www.winwithoutcompeting.com
• www.dr.barro.com
• www.barroglobal.com

Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024

Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 100+ radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

Obama is Working Hard to Elect Trump

Obama is clueless. Every time he mentions "Mr. Trump", "Donald Trump", or "Trump" he reinforces the Trump brand. When Obama says something negative, such as Trump is "wacky" or his ideas are "half-baked", he sends the Trump supporters as well as some democrats and independents to the polls. Why? Trump represents the anti-establishment as does Sanders. Obama fuels the anti-establishment fervor with his negative comments on Trump.

Obama focuses his negative comments on the Republicans. How does he know that his anti-Trump remarks may not be fueling Sanders' rise as well.

When Trump released his plan explaining how Mexico would pay for the wall, he selected the primary election day in Wisconsin. Trump did not do that by accident. He knew Obama and all the media would respond. If Obama wants Clinton to win the nomination, he should make no comments about the Republicans. Several weeks ago, Obama quickly found out when he mentioned that it was time for Sanders to step out of the race, his point of view was negatively received. The job interview is not over. Sanders won Wisconsin!

Obama should focus on his legacy, not the election!

Connect with Dr. Arlene on LinkedIn

Listen to Dr. Arlene's career story: How can barro global's Unique Brand Impact Your Success?

To follow Dr. Arlene on the WIN Without Competing! radio show, click on the follow button located on her profile page banner.

Read Dr. Arlene's WIN Without Competing! Blog

and  Subscribe to the RSS Feed!

Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024

Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 100+ radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

A Personal Invitation from Dr. Arlene for Women who Yearn for Unparalleled Success

Empower Yourself — Participate in the First WIN Without Competing! Branding Seminar Series for Women

There are three seminars in the series: (1) Your Core Identity: Know Thyself Now (2) Corporate Entrepreneurship: Carving Out Your Own Domain (3) Solo Entrepreneurship: Appointing Yourself the CEO

I recommend that everyone take Seminar 1 which focuses on determining your current Professional Core Identity.  Then, you will know whether you should pursue Corporate Entrepreneurship or Solo Entrepreneurship.


Prior to each seminar, you will have the opportunity to participate in a Learn About Preview which will be a one-hour call-in teleseminar.  During this event, I will present an overview of the seminar and you will have the opportunity to ask questions. 

The first Learn About Preview will introduce Seminar 1, Your Core Identity: Know thyself Now. I believe we need to do an Annual Core Identity Checkup.  Changing careers is common.  The forty-year career in the same organization is almost extinct.

Women have unlimited opportunities. To explore these opportunities, women need the information to figure out who they are, where they want to go, and how they will get there. 

Determining whether you are an Employee, Entrepreneur or Both is essential.  Balancing or rebalancing the relationship between Your Professional and Personal Life is necessary for happiness.

The Learn About Preview for Your Core Identity: Know Thyself Now, will empower you to look at your career from a new perspective and prepare you to walk down a road of discovery to define Your Core Identity, which is essential to create a distinct, intriguing, and recognizable brand.  Defining and managing that brand is critical to advancing your career.

Eager to learn how to achieve extraordinary success? 

I am a extending a personal invitation to YOU.  Join me on Thursday, January 29th at 5:30pm PST.  Listen: Dr. Arlene Introduces WIN Without Competing! Branding Seminar Series for Women.

Here’s how to participate:

• Email me: drbarro@winwithoutcompeting.com 

• In the subject line of the email write “Preview Teleseminar Core Identity”. 

• In the body of the email state your name, profession, job title, and the telephone number you will use to call-in. 

If you want to include more information about yourself that would be helpful.  We will respond to your email and give you the call-in telephone number.  Only those women whose telephone numbers we have will be admitted to the teleseminar.

Please be sure to send your email no later than Wednesday, January 28th at noon Pacific Time.   Our space is limited. If we are fully booked, we will notify you.

If you would like to talk with me prior to the teleseminar, please call my office at 310-443-4277.  The corporate office of barro global search inc.,  is based in Westwood adjoining UCLA at 10940 Wilshire Blvd, Suite 1600, Los Angeles, CA 90024.


We look forward to receiving your emails and welcome your phone calls.

I live in the world of WIN Without Competing!, in which I make my decisions using the lens of the Right Fit.  I never ask the question who or what is the best.  I ask who or what is the Right Fit.  I will talk more about this on January 29th.

In my 92nd episode of WIN Without Competing! — Dr. Arlene Meets Fascinating People with Intriguing Brands, I talk about Joan Rivers interviewing me on Rodeo Drive, and my conversation with former President Jimmy Carter in which we discuss Donald Trump.  I also share other memorable encounters, including Tony Award Winner Brian Stokes Mitchell.  I recommend that you listen to my show and watch my strategy: seizing the opportunity, over and over.

To learn more about the seminar series visit http://barroglobal.com/


Interested in the world of WIN Without Competing!, the book; and ibrandU4Hire, the app , visit winwithoutcompeting.com

To listen to the radio shows, visit drbarro, blogtalkradio.com, or iTunes.

To register for the January 29th  preview teleseminar, Your Core Identity: Know Thyself Now, email drbarro@winwithoutcompeting.com  Be sure to include the requested information.
 

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Dr. Arlene Introduces WIN Without Competing! Branding Seminar Series for Women

On the WIN Without Competing! show Dr. Arlene speaks directly to women.  She says, "Eliminate the competitive mindset which forces you to focus on others: an unnecessary distraction from you.  Instead, focus ONLY on yourself to WIN Without Competing! in the First Branding Seminar Series for Women!"

Author, Erica Jong observed, we make our own prisons.  Based on barro global’s research, Dr. Arlene is convinced that we build these prisons chiefly out of erroneous assumptions. Women make a wide array of erroneous assumptions which negatively impacts on their ability to achieve unlimited success.The barriers that women create stunt their professional growth.

After participating in the seminars, women will be ready to change their behavior which includes deleting erroneous assumptions, adopting the WIN Without Competing! mindset, and seizing unexpected opportunities, their success will soar.

Dr. Arlene discusses the Three Seminars in the Series which are, (I) Your Core Identity: Know Thyself Now, (2) Corporate Entrepreneurship: Carving Out Your Own Domain, and (3) Solo Entrepreneurship: Appointing Yourself the CEO.  Dr. Arlene recommends that everyone take Seminar 1 and then select Seminar 2 or 3 to match Your Core Identity.

The Seminar Series will be launched in January 2015.  Questions?  Call Dr. Arlene at (310) 443-4277.  Email Dr. Arlene at drbarro@winwithoutcompeting.com.
To read the press release go to barro global.

This Seminar Series will Empower YOU to Achieve Unparalleled Success!

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com 

From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Do You Have a Brand to Sell? App: iBrandU4Hire!

“If you don’t understand THAT YOU HAVE A BRAND, you can’t sell it.” – Dr. Arlene Barro

No interviews? No job offers? Wrong job offers? Whether you’re a new college graduate or a highly successful executive, you need branding to capture the right job. Dr. Arlene, Branding & Hiring Expert, has the perfect solution—a distinct, recognizable, and intriguing brand. Employers must grasp your brand in a flash. Your brand has two sides like a coin: the written script (resume) and the verbal broadcast (interview). And you must know how to brand both sides. Dr. Arlene can help you. The key is creating the right brand first.

“If you don’t understand WHAT YOUR BRAND IS, you can’t sell it.” – Dr. Arlene Barro

Dr. Arlene developed this app for you to evaluate your brand. To hear your next employer say, “You’re Hired!” you must convince that employer that your brand is the Right Fit for them. If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand right now. Then you’ll know what needs to be fixed and fix it with Dr. Arlene.

iBrandU4Hire: Rate Your Brand Zero to Hire  

Dr. Arlene in concert with her app designer, Andy Rothman, created a highly interactive format to ignite and sustain your interest in rating your brand. During the app, Dr. Arlene will present 10 questions about your brand so that you can Rate Your Brand: Zero to Hire. To do that, you will need your resume to answer some of the questions. Be sure to have it ready. In an entertaining style, Dr. Arlene shares true stories to highlight the significance of Right Fit Branding.

After you Rate Your Brand, you will be able to respond to “What do I need to do to craft and communicate my brand to capture the Right Fit job?” Then, you can breathe a sigh of relief. You found Dr. Arlene’s branding solution. Imagine how you will feel when mission impossible becomes possible.

Got Branding? Let's find out!  


iBrandU4Hire: Rate Your Brand Zero to Hire is a five star rated app used globally, available on the app store.

Don't have an "iDevice"? Dr. Arlene has a solution. Click here. 

Ineffective Brand? Brand-less? Call Dr. Arlene 310-443-4277 to create a distinct, intriguing, and recognizable brand for YOU.  

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com 

From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Where is the Brand? Evaluate and Find Out! Dr. Arlene says, “ Communication Tools: websites, blogs, videos, social media profiles, and resumes are not brands. Stop making that erroneous assumption. I don’t want you or your business to be brand-less.”

Change the trajectory of your business or career with a distinct, intriguing, and recognizable brand.  Call Dr. Arlene at (310) 443-4277 to arrange a 15 minute free consultation to evaluate your business or career brand online (social media profiles, websites, blogs, videos, etc.,) and on written materials (resumes, curriculum vitae, etc.) OR email drbarro@winwithoutcompeting.com  Write “Brand Evaluation” in subject line.

At the conclusion of the brand evaluation, you will hear Dr. Arlene say, “brand-less, ineffective brand, or effective brand.”  Together, we can create the Right Fit Brand to achieve Unparalleled Business or Career Success in 2015.

Listen to Dr. Arlene on the WIN Without Competing radio show to learn more about Right Fit Branding.  Dr. Arlene selected these nine shows just for YOU!

Igniting Your Brilliant Brand or Business for Unparalleled Success

How can barro global's Unique Brand Impact Your Success?

Boost your Brand: Boardroom Seminars for Executive Leaders

Oozing With Success! Three Oozing With Success Strategies

Take Off Like A Rocket! 5 Success Strategies

Ignite, Fire Up, Explode Your Business Brand For Unparalled Success

Branding Yourself or Business for Unparalleled Success

iBrandU4Hire: Rate Your Brand: Zero to Ten

Pursue Corporate Entrepreneurship for Success Extraordinaire

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com 

From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Igniting Your Brilliant Brand or Business for Unparalleled Success

On the WIN Without Competing! show Dr. Arlene asks each listener to “Stop, Visualize, and Listen to the thunderous explosion of your brand. What did you hear? Nothing.”  If you heard nothing, then you need a distinct, intriguing, and recognizable brand for yourself or your business.  Crafting a brilliant brand requires implementing Dr. Arlene’s Unique Standard of the Right Fit, Unique Decision-Making Model the Right Fit Method, and Unique Right Fit Branding Strategies.

The first step in crafting a brilliant brand is to embrace the mindset of the Right Fit.  The second step is to stop making erroneous assumptions.  Are you thinking:  I must have a brand because I have…

• a resume or other written marketing materials

• social networking sites

• my own website

• a blog ?

The latter is a list of communication tools to present a distinctive brand.  Is your brand or business brand clearly articulated on all these tools?  Dr. Arlene will explain how to evaluate your communication tools to determine if you have a brand.  You may be surprised to find out that you are brand-less!   The third step, if you are “brand-less” or your brand is ineffective, figure out why you or your business is unique.  Not so easy!  That’s why Dr. Arlene is doing this show to mentor you on how to create a brilliant brand to achieve unparalleled success.  And there’s more… Igniting Your Brilliant Brand or Business for Unparalleled Success

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com 

From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Win Without Competing! Storyteller star goes to the White House!

Win Without Competing! Storyteller star goes to the White House!

WIN Without Competing! Storyteller star Grace Tiscareno-Sato honored at the White House as a “Champion of Change”.

Grace’s fascinating career story is featured in WIN Without Competing!, nominated for a business book award.

Listen to Dr. Arlene’s compelling interviews with Grace on the WIN Without Competing! show.

http://www.blogtalkradio.com/dr-arlene-barro-/2009/02/05/win-without-competing-with-dr-arlene-barro

http://www.blogtalkradio.com/dr-arlene-barro-/2011/02/24/win-without-competing-with-dr-arlene

Pursue Corporate Entrepreneurship for Success Extraordinaire

On the WIN Without Competing! show, Dr. Arlene will discuss the unlimited potential for unparalleled success as a corporate entrepreneur, popularly referred to as an “intrapreneur.” As an employee, you can be the catalyst for innovation inside your company!

Dr. Arlene will share her memorable experience with Disney legend Marty Sklar, corporate entrepreneur extraordinaire and author of Dream It! Do It!. With Dr. Arlene’s Right Fit Strategies, YOU can do it too!

Click Here to Listen

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com 

From iTunes, download Dr. Arlene's 80+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Leaders: Contemplating Leaving Your Job? (Without Another?!)

I find it remarkable how many leaders leave their positions without having a place to go. Suddenly unemployed, they contact my company, barro global search, inc. to seek my council as a branding & hiring expert and search consultant. I speak with leaders from a wide array of sectors. After listening to their stories, I frequently conclude that these leaders did not set the stage to make themselves indispensable. We make the erroneous assumption that almost everyone is disposable. Not necessarily so.

Leaders must create a distinct, intriguing, and recognizable brand to express their value to an organization. Selling that brand consistently is the key to longevity with the same employer, as long as the leader’s results are noteworthy.

Strive for the flawless fit. Selecting the Right Fit position is crucial. Prior to accepting a position, carefully evaluate the fit to determine whether it is flawless. Not the Right Fit? Then turn down the Wrong Fit position. If you accept it, an early departure could be imminent.

What if your flawless fit suddenly turns sour? Most of the time, red flags appear. Watch for those signs when you assume your new position. Act immediately. Do not ignore them. They will not go away. It is highly likely that they will multiply.

If, for example, you have relationship issues, figure out what you need to do to resolve them. To succeed, you may need to implement clever strategies.

Getting ready to start a new leadership position? Now is the time to create a plan to demonstrate the impact of your brand by the end of year one. During your first quarter, turn this plan into a five-year plan. Be sure to incorporate your strategies for communicating the results that were achieved under your direction.

Carefully observe the response to your communications. Watch for the naysayers and manage them. Persuade with humor. Use laughter to build camaraderie and adjust the cultural fit.

To inspire you to recognize the importance of your brand and whether its effective in your job search, Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire.

To discuss your job and career challenges, arrange a telephone appointment to speak with Dr. Arlene by calling 310-443-4277.

Brand yourself for career success!

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host, and CEO. Her red hair is legendary!

Patti Thrailkill says, 'Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Arlene Barro...The Career Guru. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field.'

“I hired 40 candidates from Dr. Barro, my exclusive search consultant. She filled the openings on my staff in three countries. Together, we built WebMD to its current status as the Internet’s most visited healthcare site.” – Tom Lombardo, Founding Editor-in-Chief, WebMD, from the foreword of Dr. Arlene Barro’s book, WIN Without Competing!

“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…” – UCLA Magazine

“Dr. Barro’s WIN Without Competing! leads you into the inner game of personal development with the precision of a choreographer and the wisdom of a master coach.” – David Belle-Isle, PhD, Senior HR Executive

“Applying Dr. Arlene Barro’s Right Fit Method to your work setting, your career, and even to your personal life is not only possible, it’s the only way to ensure success.” – Patti Rager, Former Chairman of Nursing Spectrum (a division of Gannett Company, Inc.)



How to Achieve Unparalleled Business and Career Success
From iTunes, download Dr. Arlene's 80+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Jan F. Constantine: General Counsel for the Authors Guild

On the WIN Without Competing! show, Dr. Arlene's guest is distinguished intellectual property law attorney Jan F. Constantine who led the class action lawsuit against Google to a landmark decision to protect authors whose works are available on the Internet. Throughout her career Jan has established legal precedents as Senior Vice President at News Corp, Deputy General Counsel for Macmillan and Assistant United States Attorney of New York City's Eastern District. When she is not performing as a lawyer, Jan performs Cabaret at various venues in New York City and serves on several not-for-profit Boards.



Click here to listen!

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host, and CEO. Her red hair is legendary!

Patti Thrailkill says, 'Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Arlene Barro...The Career Guru. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field.'

“I hired 40 candidates from Dr. Barro, my exclusive search consultant. She filled the openings on my staff in three countries. Together, we built WebMD to its current status as the Internet’s most visited healthcare site.” – Tom Lombardo, Founding Editor-in-Chief, WebMD, from the foreword of Dr. Arlene Barro’s book, WIN Without Competing!

“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…” – UCLA Magazine

“Dr. Barro’s WIN Without Competing! leads you into the inner game of personal development with the precision of a choreographer and the wisdom of a master coach.” – David Belle-Isle, PhD, Senior HR Executive

“Applying Dr. Arlene Barro’s Right Fit Method to your work setting, your career, and even to your personal life is not only possible, it’s the only way to ensure success.” – Patti Rager, Former Chairman of Nursing Spectrum (a division of Gannett Company, Inc.)


How to Achieve Unparalleled Business and Career Success
From iTunes, download Dr. Arlene's 80+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Jack Feuer 'It’s My Way!'

On the WIN Without Competing! show, Dr. Arlene will interview Jack Feuer, Editorial Director of UCLA Magazine, who likes shaking things up. At UCLA Magazine he relaunched the university’s flagship publication and its website. Prior to UCLA, Feuer was the National News Editor of Adweek (and before that its first Media Editor) where he helped execute a sweeping redesign of this famous ad industry magazine and its website. Feuer also served as West Coast Bureau Chief of Inside Media magazine, where he wrote the acclaimed “West World” column on L.A. advertising, and as Managing Editor of J.D. Power and Associates, where he edited the award-winning Power Report newsletter. Jack continues to write about the business of communications as a regular contributor to Variety, TV Week and other channels, and through “Media X,” his popular weekly blog on mediapost.com. His byline also has appeared in Advertising Age, Buzz, Content and mediabistro.com, among others. As an expert on advertising and media issues, Jack has been seen and heard on CNN, ABC, Univision, the Canadian Broadcasting System, Canal One in France, Fox News and numerous radio stations across the U.S., and he has been quoted on communications topics in such publications as The New York Times, the Los Angeles Times, the Boston Herald, The Wall Street Journal and Wired, among many others. Feuer practices what he preaches as a marketing communications copywriter and strategic communications consultant for clients and agencies. His portfolio includes work for Lexus, Sony, Fox Broadcasting and the City of Los Angeles, among many others. He is the author of "Good Men: A Practical Handbook for Divorced Dads" and admits that he really ought to listen to his own advice about parenting. Join Dr. Arlene as she uncovers why Feuer, a change agent, likes to do things his way.

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About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host, and CEO. Her red hair is legendary!

Patti Thrailkill says, 'Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Arlene Barro...The Career Guru. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field.'

“I hired 40 candidates from Dr. Barro, my exclusive search consultant. She filled the openings on my staff in three countries. Together, we built WebMD to its current status as the Internet’s most visited healthcare site.” – Tom Lombardo, Founding Editor-in-Chief, WebMD, from the foreword of Dr. Arlene Barro’s book, WIN Without Competing!

“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…” – UCLA Magazine

“Dr. Barro’s WIN Without Competing! leads you into the inner game of personal development with the precision of a choreographer and the wisdom of a master coach.” – David Belle-Isle, PhD, Senior HR Executive

“Applying Dr. Arlene Barro’s Right Fit Method to your work setting, your career, and even to your personal life is not only possible, it’s the only way to ensure success.” – Patti Rager, Former Chairman of Nursing Spectrum (a division of Gannett Company, Inc.)

How to Achieve Unparalleled Business and Career Success
From iTunes, download Dr. Arlene's 80+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.