It's All About Branding You!

From coast to coast I consult with clients all day long. Understanding your current core identity and defining your brand is critical to career success. You need both to capture a job, keep it, and climb the career ladder. Unfortunately, many people are "sticking in the mud." They refuse to change their behavior. They make erroneous assumptions and act on those assumptions. For example, "I have a resume so I must have a brand." Absolutely not!

It is expected that we will have a recession. Downsizing has already begun. Start planning ahead right now.
I recommend the following:

• Use my App iBrandU4Hire: Rate your brand zero to hire
• Listen to my WIN Without Competing! radio show about branding.
• Read my new column in the Beverly Hills Courier: Conquering Stress! with Dr. Arlene.

Email your resume to Dr. Arlene for a free brand evaluation call at 310-443-4277 to arrange a time to speak with her.

Plan ahead now. It's much easier to find a new job when you are employed.

Listen to episode 104 of the WIN! Without Competing show Trump vs. Clinton: Two Brands Collide. Dr. Arlene visualizes two prizefighters, Trump and Clinton... A radio show you will never forget!

Presidential Election Causing You Stress? Tell Your Story For A Chance To Be Featured!

Read Dr. Arlene's column: Conquering Stress! With Dr. Arlene in the Beverly Hills Courier. See the latest Erroneous Assumptions Cause Stress, Indecision Causes Stress, Aging Causes Stress.

CONQUER STRESS!

Listen to Dr. Arlene introducing the Conquer Stress to Achieve Success! Seminar.

Read Dr. Arlene's new column in the Beverly Hills Courier: Conquering Stress! with Dr. Arlene.


Connect with Dr. Arlene on LinkedIn

Listen to Dr. Arlene's career story: How can barro global's Unique Brand Impact Your Success?

To follow Dr. Arlene on the WIN Without Competing! radio show, click on the follow button located on her profile page banner.

Read Dr. Arlene's WIN Without Competing! Blog

and  Subscribe to the RSS Feed!

• www.winwithoutcompeting.com
• www.dr.barro.com
• www.barroglobal.com

Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024

Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 100+ radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

Eliminate Employer Objections to Hiring YOU!

Can you imagine a candidate walking into an interview with sunglasses perched on top of her head? I can! That candidate was my candidate. She is a CPA who I sent out on an interview with my client-employer.

Barro global search, Inc. which I founded in 2003 is accustomed to presenting ONE Right Fit candidate and closing the search. We are meticulous in prepping our candidates. Who would think to tell the candidate to be sure not to perch her sunglasses on top of her head. What do you think happened? My client-employer was so upset that the candidate wore her sunglasses throughout the interview he just deleted her from his mind.

When I spoke with my candidate she was clueless. I told her that I would send her to another client-employer, if she promised me that the sunglasses would not be an issue. Good news! I sent her out again and she closed on the first in person interview.

Employees identify a wide array of objections and distractions to justify not to interview candidates as well as not hiring them. Look at your resume through the employers’ eyes and figure out what concerns they could have. Visualize yourself at the first in person interview and do the same.

To capture the Right Fit job, you must overcome both written and verbal objections and distractions. To prepare yourself to do this, I created the app iBrand4Hire: Rate Your Brand Zero to Hire (See link below). After you use the app, be sure to email your results through the app and your resume to resumes@barroglobal.com.

To discuss the impact of objections, distractions, and branding on your job search, call Dr. Arlene 310-443-4277 or email drbarro@barroglobal.com. I created powerful strategies and solutions to overcome objections and distractions so that you can achieve unparalleled success with the Right Fit Brand.

 

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Interested in discussing your brand?

Questions?  Call: Dr. Arlene 310-443-4277
                   Email: DrBarro@WinWithoutCompeting.com

-------------------------------------------------------

To follow Dr. Arlene on the WIN Without Competing! radio show, click on the follow button located on her profile page.

Read Dr. Arlene's WIN Without Competing! Blog

and  Subscribe to the RSS Feed!

Corporate Office Address: 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles CA, 90024

Dr. Arlene & barro global:

After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------
See the book

Use the 5-Star App iBrandU4Hire

Listen to more than 90 radio shows on iTunes

Contemplate Career Coaching

Consider Business Consulting

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Name the Brand: $47 million annually; 52 workdays. How?

On the WIN Without Competing! show Dr. Arlene reveals the television personality who earns $47 million annually and only works 52 days; a fascinating person with an intriguing brand.  This name brand’s success is not accidental.  The creation, orchestration, and implementation of this brand would make a compelling case study in business schools.  This name brand is a WIN Without Competing! person, who naturally uses Dr. Arlene’s Right Fit Method. Listen to episode 96 of Dr. Arlene’s radio show and discover how you can become a fascinating person with an intriguing brand.  Unparalleled Success is waiting for YOU!

Call Dr. Arlene 310-443-4277;  drbarro@winwithoutcompeting.com

Dr. Arlene is searching for radio show guests.  She asks, "How has my Right Fit Method transformed your Professional and Personal Life?"

See the book:  http://bit.ly/1BNCefv

Use the 5-Star App iBrandU4Hire:  bit.ly/PqJ3cx

Listen to more than 90 radio shows:  http://bit.ly/1xGm6pz

Contemplate Career Coaching:  bit.ly/1dOsIvE

Consider Business Consulting:  bit.ly/1cP6LhR

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Do You Have a Brand to Sell? App: iBrandU4Hire!

“If you don’t understand THAT YOU HAVE A BRAND, you can’t sell it.” – Dr. Arlene Barro

No interviews? No job offers? Wrong job offers? Whether you’re a new college graduate or a highly successful executive, you need branding to capture the right job. Dr. Arlene, Branding & Hiring Expert, has the perfect solution—a distinct, recognizable, and intriguing brand. Employers must grasp your brand in a flash. Your brand has two sides like a coin: the written script (resume) and the verbal broadcast (interview). And you must know how to brand both sides. Dr. Arlene can help you. The key is creating the right brand first.

“If you don’t understand WHAT YOUR BRAND IS, you can’t sell it.” – Dr. Arlene Barro

Dr. Arlene developed this app for you to evaluate your brand. To hear your next employer say, “You’re Hired!” you must convince that employer that your brand is the Right Fit for them. If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand right now. Then you’ll know what needs to be fixed and fix it with Dr. Arlene.

iBrandU4Hire: Rate Your Brand Zero to Hire  

Dr. Arlene in concert with her app designer, Andy Rothman, created a highly interactive format to ignite and sustain your interest in rating your brand. During the app, Dr. Arlene will present 10 questions about your brand so that you can Rate Your Brand: Zero to Hire. To do that, you will need your resume to answer some of the questions. Be sure to have it ready. In an entertaining style, Dr. Arlene shares true stories to highlight the significance of Right Fit Branding.

After you Rate Your Brand, you will be able to respond to “What do I need to do to craft and communicate my brand to capture the Right Fit job?” Then, you can breathe a sigh of relief. You found Dr. Arlene’s branding solution. Imagine how you will feel when mission impossible becomes possible.

Got Branding? Let's find out!  


iBrandU4Hire: Rate Your Brand Zero to Hire is a five star rated app used globally, available on the app store.

Don't have an "iDevice"? Dr. Arlene has a solution. Click here. 

Ineffective Brand? Brand-less? Call Dr. Arlene 310-443-4277 to create a distinct, intriguing, and recognizable brand for YOU.  

barro global search, inc.
WIN Without Competing!
Dr. Barro

 About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated for a business book award) and the 5-star app & cow video iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Dr. Arlene, Branding & Hiring Expert, is a Business Consultant and Master Career Coach, Professional Motivational Speaker represented by AEI Speakers Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO of barro global search, inc.

Dr. Arlene, business and career strategist, consults with clients coast-to-coast.

Dr. Arlene Barro

(310) 443-4277 (dir)

DrBarro@WINWithoutCompeting.com

WINWithoutCompeting.com 

From iTunes, download Dr. Arlene's 90+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.

Romney Emerges: Obama Retreats -- Does he want to win Election 2012?

Romney Emerges: Obama Retreats – Does he want to win Election 2012?

Who is the real Romney? Who is the real Obama?

The first debate revealed two new personalities. Romney was presidential, dynamic, and passionate. He demonstrated his knowledge of the issues exuding confidence and conviction. He presented his own presidential brand.

Obama, on the other hand, retreated into the shadows allowing Romney to take charge. He cowered in the corner like a child not looking at Romney, bowing his head, and grinning. Obama looked as if he finally realized that he had a serious presidential contender. That apparently frightened him. Did he believe, prior to the debate, that there was no contest between him and Romney? If so, was he suddenly surprised to meet his contender face-to-face after battering him with attack ads for months?

Is the real Romney the debater? If so, he is ready to walk into the White House.

Is the real Obama the debater? If so, he needs to return to the White House and start packing.

We cannot have a president who crumbles under pressure. Is that what’s happening now in the White House?

Note to Job Seekers: If you had been at a corporate job interview, performing as Obama did during the debate, you would no longer be under consideration for the position. In the same situation, Romney could have been hired.  

Dr. Arlene Barro: iBrandU4Hire

Branding & Hiring Expert

Master coach who brands clients from coast to coast. 

Mantra: WIN Without Competing!

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. To motivate job seekers to recognize the importance of their brand and whether it’s effective in their job search, Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc. 

Contact:

Dr. Arlene Barro 310-443-4277

Email DrBarro@WinWithoutCompeting.com

WinWithoutCompeting.com

barro global search, inc.

10940 Wilshire Blvd.

Suite 1600

Los Angeles, CA 90024

Email Jennifer Orell, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.

Obama & Romney: Debate or Brawl? Winner is...

Obama & Romney: Debate or Brawl? Winner is...

Job Interview Extraordinaire 

 

If the Wednesday night debate, which focuses on domestic policy, turns into a brawl and the presidential candidates become attack dogs poised to bludgeon, they will both lose points. Here’s the winning strategy for both candidates. Yes, the same strategy. The question is who can execute that strategy to set a presidential standard to impress our voters and world leaders. 

 

• The slogans for both candidates need to be changed: Obama’s should be “Fast Forward” not “Forward” and Romney’s should be “Right Results” not a “Stronger Middle Class.” Why? Obama is asking us to proceed with him on the same course as the last four years, which contains many voter objections about his domestic policy accomplishments. Many see Romney as not representing all people. He reinforces that image with his “middle class” slogan coupled with his 47% remark. 

• Obama must walk us through the next four years with detailed plans on how he will remedy unemployment and the sluggish economic growth, targeting achievable results in which we can believe. Explaining what he will do to build relationships with Congress is critical in order to enact new plans. 

• Romney must convince us that he can make a silk purse out of a sow’s ear. He must communicate his plans and projected results with passion, determination, and commitment. We must visualize his success, including the strategies he will use to build relationships with Congress. 

 

Distractors, posed by either candidate, serve no purpose other than possibly rattling the other candidate. That strategy is a mistake. The clever debater should insert the knife with a velvet glove and a silver tongue. Voila! No physical pain and much to gain.

The pundits have presided over post mortems of Obama’s last four years and Romney’s political and corporate careers. The debate must focus on the next four years, not the past.

Fifty million people are expected to watch the debate. The pundits tell us that voters fall into two categories: those that focus on the likeability of a candidate and others who concentrate on how a candidate will handle the urgent issues. Likeability, unfortunately, will not predict the performance of our next president. We need a leader in whom we can trust to meet and even exceed our expectations. Each of us will decide who the winner is. 

A final word to both presidential candidates: focus on the end result, not your ego. Measured and succinct is the name of the game.

 

Note to Job Seekers: Watch the presidential debate to learn what to do and not do at an interview. Remember how they handle distractors and objections! At the end of the debate, you should know the essence of what each candidate will achieve in the next four years and how they will do it. At your own job interviews, remember Obama and Romney. 

 

 

Go to Dr. Arlene’s new app iBrandU4Hire: Rate Your Brand Zero to Hire which includes a video (view it on YouTube) and questionnaire and listen to Dr. Arlene’s radio show WIN Without Competing!.

 

 

Contact: 

Dr. Arlene Barro

310-443-4277

Email DrBarro@WinWithoutCompeting.com

WinWithoutCompeting.com

barro global search, inc. 

10940 Wilshire Blvd. Suite 1600

Los Angeles, CA 90024

Email Jennifer Orell, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.